PRESS
2013 November 05   |  
PRESS RELEASE
CoolSchool Proving Parent & Kid "Co-Watch" Content Works

Driver’s original CoolSchool channel enjoyed a record month in October with nearly 2 million views - a 33% increase over previous months.  Known and loved by parents as well as kids, CoolSchool’s animated and live-action characters with their trademark twists on classic nursery rhymes and fairy tales are quickly making the channel one of the premier content destinations for moms and dads ages 35-44 to enjoy with their children (and enjoy themselves!).  Recently, Driver has initiated some exciting cross promotional partnerships between CoolSchool and other leading channels in the space and is looking to extend these relationships for further content and ad business development.